Protecting Your Brand from Cyber Crime

Cybersecurity is a hot topic these days. We live in a digital age where customers are constantly making online purchases and inputting their private information onto the internet. It’s therefore the responsibility of companies to ensure their customers’ data remains secure and protected.

A number of recent data breaches have sparked greater public interest in how companies can better protect their customers’ information. The short answer: with the use of artificial intelligence (AI). Cyber attacks pose a monumental threat to businesses, who stand to lose not only data, but also customers, along with suffering a detrimental hit to their reputation. Using AI provides the appropriate speed, insight, and skills that are required to handle incoming security threats.

Artificial intelligence, along with machine learning, have greatly improved the speed and accuracy of threat detection and can use predictive analytics to detect patterns, enabling threats to be blocked. AI also has the ability to evaluate and prioritize the risk of different threats, to ensure the best possible protection.

Learn more about AI’s increasingly important role in cybersecurity in this article.